Thursday, January 30, 2014

Tuesday, January 28, 2014

Recording acoustic guitar

Recording acoustic guitar video

Fill out and share a fact sheet w ten facts.   Due today!  


Media kit due today


Good Student Example

How to post your media kit to make it visible
   

WHAT GOES INTO A MEDIA KIT? DUE WEDNESDAY


If you’re looking for ideas on what to include in your media kit, most have a combination of the following information:
1. An introduction to yourself and your business
This is your chance to explain who you are, what you do and what purpose your business serves. Of course, this is easier said than done. Writing about ourselves and playing up our accomplishments can be incredibly difficult — if you’re getting caught up on writing out your professional bio, don’t be afraid to hire a copywriter. An outside source can view you more objectively and pull together your highlights without that layer of self-consciousness.
2. Your mission
Sometimes known as a manifesto, this is your way of differentiating your business from the competition and explaining what it stands for. Differentiation is particularly important because customers have so many choices of who they can choose to work with and after awhile, it feels like a blur. Differentiation is about not being afraid to be unique and when it comes to small businesses, unique is good!
3. Testimonials
There’s only so much you can say about how wonderful you are before you sound incredibly full of yourself! That’s where testimonials come in. Whether they’re from readers, advertisers or clients, testimonials add a sense of credibility to your business. Potential clients want to know why it’s a safe bet to book with you. I used to dread testimonials but with Branch,I got over those fears and we now have two pages’ worth in our media kit.
4. Frequently asked questions
If you find yourself repeatedly getting asked the same exact questions, stop and take note! Having a FAQ in your media kit can alleviate some of the basic email banter that comes with new inquiries.
5. List of notable clients
Remember, a lot of your potential clients have never worked with someone in your industry before. They want to know that they’re making a sound decision and if they don’t have any mutual friends that have worked with you, the next best thing is a lit of clients who’ve taken the leap.
6. Services offered
Are there specific types of projects that you enjoy doing? Highlight them! We love a few things that are a little less common including editorial design and media kits so we make a special mention of those, along with the usual web design and branding.
7. Packages and rates
If you’re not great at talking about money, clearly listing your services with base-level pricing and an outline of what the client receives makes it clear from the beginning what the investment is to work with you (we always say “starting at” and then provide a custom quote when they’re ready). Never surprise anyone when it comes to money — be upfront right out of the gate so your client can make an informed decision.
8.Stats (if applicable)
If you’re offering a service where your stats are of particular importance, include your blog / site numbers along with social media stats. If you can go one step further and do a reader / customer survey and include the best findings from that as well, it will add to your credibility.
9. Processes
Do you have a process you follow every single time? Designers and photographers usually have a specific set of steps they’ve honed to deliver a consistent outcome and a media kit is a great place to list them so customers understand what goes into your work (and that this behind-the-scenes work contributes to the rates!)
10. Contact information
The back page of your media kit should include clear instructions about how to get in touch with you! We include full names and emails along with our mailing address. We’ll have a dedicated phone number once our new office is up and running next year. Make it as easy as possible for people book you!

Wednesday, January 22, 2014

Semester 1 Final


I am sick but you are still taking the final.

2 part final... Read the directions carefully

1. Record a new song


  • Include 6 tracks
  • Have distinctive verse chorus and bridge sections
  • Include panning that moves from side to side during the song
  • Include volume changes 
  • The song needs to be 2 min long
  • Any style you want
  • Upload to sound cloud and embed the song on your blog



2. Quizlet semester 1 final

How to take a screen shot link

Study the cards and use the games if needed.   You may take the test as many times as you like.  When you have a score you like, take a screen shot and post it on your blog.


Tuesday, January 21, 2014

Check your assignments

Log onto your powerschool account and check your missing assignments.  You have today and any time left over during the final to make up the work.  Late assignments will have a lower grade then if they were turned in on time.  You can only make up projects after the last grading period which was Nov. 22nd. 

Thursday, January 16, 2014

Recording bass guitar video and fact sheet


Fill out a fact sheet in google docs with 10 facts from the video below .
Share it with me.  Plhsbooth@gmail.com.



Recording bass guitar video link

Wednesday, January 15, 2014

Media Kit



Create a Media Kit for Your Small Business


Assignment.  
Create a new page on your blog and title it Media Kit.  
When you start a business, it’s essential to promote your current news to the pressin order to generate sales. After all, a feature story in a targeted media venue can significantly boost brand awareness and foot or web traffic to your business. More importantly, this kind of coverage provides third-party credibility that you simply cannot buy with paid advertising. The good news is that you can increase your chances of getting some free publicity by creating a user-friendly media kit for yoursmall business.

What is a Media Kit?

A media kit is a packet of information about your business that is created for use by the press. Its purpose is to provide media members with the necessary data to report on your business.

Why Do You Need a Media Kit?

If reporters are on a tight deadline to finish a story, they are going to look for the fastest and easiest way to get the information they need. If your competitor has a media kit with this data readily available and you don’t, guess who’s going to get the free publicity?
Media kits are also great tools for communicating important points about yourcompany to potential new customers and partners. The information is easily accessible in one central location (especially if it is online), and you can still print copies of your media kit for conferences, tradeshows and targeted media members as needed. But by posting the information on your website, you can save a significant amount of time and money in printing and shipping fees.

What Does a Media Kit Contain?

Most media kits include the following information:
Business Facts
Write a brief synopsis of what your company does and why you are unique. Include your mission statement, goals and any other pertinent information about your business. You can write this in the form of “Frequently Asked Questions” or use succinct paragraphs to describe the important facts you want to convey.
History
This page contains all of the data about the history of your business. You’ll want to include photos, the date you founded your business and why you started it. To interest readers, also add your thoughts and personal stories on how your business evolved from idea to startup business to present day. If you don’t have a lot to share, you may want to include this information on your “Business Facts” page.
Products/Services
It is very important to list all of your products and services and the benefits of each in your media kit. An outsider should be able to read this page in just a few minutes and know exactly what you sell and why people buy it. Depending on the data, consider using brief paragraphs with headers or a list with bullet-points.
Bios
On this page, provide biographies of the key leaders at your organization and their photos. Write short paragraphs that are interesting and easy-to-read. And rather than using a pre-written resume, add pertinent anecdotes, quotes and other unique criteria that establish credibility for each individual listed.
Include information about birthplace, hometown, education, business experience, awards, and any other vital facts you want media members to know. Also, add some personal tidbits, such as marital status, family information and hobbies enjoyed outside of work so readers can relate to the executives.
Current News
Entice the media, and let readers know that your business is up-to-date by including current news, industry trends and exciting events in your media kit. List all of your press releases, published press clippings, video samples, businesstestimonials from customers, case studies, speaking engagements, articles, and other activities.
Also include company brochureslogos, photos, identity standards, and potential story ideas to help media members get necessary data quickly. If you are in the process of obtaining press clippings, just include whatever information you have now, and make an effort to add to this section on a regular basis.

Ready To Go!

When you have finished preparing your media kit, confirm that all of the information is current, the website links work and that contact information is readily available. If you need additional help, review media kits offered by your competitors and successful companies in your industry. You may also want to hire an experienced, public relations expert to create your media kit and add a professional touch.
It takes time and creativity to craft an effective media kit. But when media members start calling to offer free publicity opportunities, you’ll be ready.
Melanie Rembrandt is the owner of Rembrandt Communications, LLC. She provides targeted writing and public relations services for small business owners who want to increase brand awareness on time and within budget.

Your song is due today

Remember.  1 point deduction for each day it is late.  

Monday, January 13, 2014

loop #8

New loop...your choice.      
 Due this Wednesday 


Your loop needs to include the following...

6 different tracks
Volume changes
Panning
2 min long
3 parts

Friday, January 10, 2014

Quizlet test

Quizlet Test.  Digital Law TEEEESTTTT

Show me your Garageband song in Garageband  with the panning and volume changes.  

Thursday, January 9, 2014

Digital Law


Quizlet.  Digital Law.  study.                 (Test on Wednesday)



Featurepics.com
By Adam Dachis, Lifehacker
You share music, rip DVDs, make Hitler whine about your first world problems, and much more in the course of your regular online activities — and more often than not, you do these things without giving a thought to the fact that you're actually breaking the law. Here's a look at how you're inevitably circumventing copyright law and what you can do to protect yourself.
Why it's almost impossible to avoid breaking copyright law
Copyright law is extremely complex. It's so complex that lawyers, lawmakers, and experts heavily argue over how it's interpreted and applied. Nonetheless, if you commit a crime, you can't use ignorance as an excuse. The law doesn't (officially) offer leniency for misunderstanding or lack of knowledge. So how can you comply with convoluted copyright laws when you can't realistically understand them all? You can't, and so you may end up breaking these laws on a regular basis without ever knowing it.
To make matters worse, a spectrum of illegality makes it acceptable to break the rules in some circumstances yet not others. Experience tells us that uploading a home video to a video sharing website (e.g. YouTube) that features a copyrighted song is sometimes okay, but downloading a television episode is not.
Both of these actions are similarly illegal, but the first example is regularly tolerated while the second can lead to a loss of Internet connectivity, a fine, or even jail time (depending on the number of offenses and how often copyright holders decide to "catch" you).
Just as it's easier for us to circumvent copyright law online, it's easier for copyright holders to come after us. I spoke with Derek Bambauer, assistant professor of law at Brooklyn Law School, who explained this is particularly problematic because infringement is often only a byproduct of the way we communicate and bears no intention of doing anything illegal:
The tricky thing is, if you and I want to share a recipe then I photocopy it and then come over to your office and give it to you — so it's just you and me. If I want to do it online, the odds are pretty good that we're going to do it on a social network or a blog or something like that. That means that the blog is all of the sudden a choke point — something that people who want to keep us from doing this can exert control over. The way the law deals with this is with the notice of takedown under the Digital Millennium Copyright Act (DMCA), but that's just on the copyright owner's say-so. The copyright owner says "That's infringing!" and the site should take it down. You can get it back up, but you have to file a counter notice and it takes somewhere between 10 and 14 days. It's a lot of hassle. Copyright owners, through the DMCA, have a good deal of control over the way we communicate.
But because rights holders are often fickle about what they choose to have removed and what to leave alone, it's difficult to rely on the law for guidance. The result is that we — the average users and consumers of the Internet — are unsure of how to proceed when dealing with copyrighted works and either have to assume we have no rights or make our best guess and hope it doesn't lead to legal consequences.
It all comes down to this reality: you will often have to circumvent or ignore copyright law to go on with your regular activities. Fortunately, there are ways to handle these circumstances better and keep yourself out of trouble. In this post, we're going to look at specific situations you encounter on a regular basis and what you can do to protect yourself.
The ways you're breaking the law (and how you can protect yourself) 
Tolerated action: Mix "tapes"
The idea of the mix tape has been around for many years. It came with the invention of the compact cassette tape and the ability to record songs from the radio or other sources. This made it possible for us to create our first "playlists" of songs we liked and share them with others. With tapes, this required time and effort. Now that we have digital music files, we can throw together a mix "tape" in a matter of seconds. Initially this was a big problem because it removed the barrier of effort from sharing copyrighted music with others.
While the action of making a mix tape violated copyright law, too, it was tolerated because it required a lot of effort, had a inefficient method of mass distribution, and was often an effective marketing tool.
Digital files made mass distribution both efficient and easy, which led to intolerance on behalf of theRecording Industry Association of America (RIAA) andseveral ineffective law suits. Today, sharing is mostly tolerated because the problem appears to be insurmountable. The recording industry, to some extent, has found it necessary to accept the existence of music piracy and begrudgingly align themselves with online music sales and distributions services like Apple's iTunes and the Amazon MP3 Store. For the most part, consumers won the battle because they ended up with simple online purchasing methods that cost less money and music that, essentially, has no real restrictions of use.
Despite all of that, you're legally prohibited from sharing your music on a large scale. Posting the actual song files online is particularly problematic. The recording industry even fought Amazon's Cloud Drive, which allows the online storage and playback of digital music without any sharing features at all. While Amazon ultimately won that battle, you and I don't have their legal resources.
If you decide to store a few songs online and share them openly with others — even if it's solely for the purpose of collective listening at a party or office environment — you run the risk of account suspension with the company hosting your files. You could even face legal action, although a DMCA takedown requestasking you to simply remove the files is the most likely consequence.
While you're putting yourself at risk by uploading your music to, say, a Web host, there are several services you can use to share music with others without the likelihood of retribution. Turntable.fm is one of our favorite collaborative playlist services. It allows you to upload songs online and faux-DJ with others who join your room. They can contribute songs to the playlist as well and everyone can provide live feedback about the music they're hearing. Chatting is also an option.
While there are few dire consequences nowadays when it comes to sharing music online, using a service like Turntable.fm offers a better experience than simply posting files. This kind of reasonable use is tolerated, even though it's not perfectly legal or desired by the recording industry.
Illegal action: Downloading TV shows and movies
It's unlikely that anyone who's spent a moment online is unaware of the illegality associated with downloading unlicensed TV shows and movies fromfile sharing services. Nonetheless, it's extremely common, but the cause varies. While some are undoubtedly stealing television and film content because they simply do not want to pay, many are employing piracy because the barrier to entry is unrealistic for most consumers.
Derek Bambauer explains, using HBO's "Game of Thrones" series as an example:
If you want to see "Game of Thrones" (and I do), your options are 1) subscribe to cable plus HBO, or 2) pirate. I think the series rocks, but I'm not paying $100 a month for it. If HBO expects me to do so, it weakens their moral claim against piracy. Unconvinced? Imagine instead that HBO offers to let you watch "Game of Thrones" for free — but the only place on Earth you can view the series is in the Kodak Theater in Hollywood. You're located in rural Iowa? Well, you've no cause for complaint! Fly to LA! I suspect that translating costs into physical costs makes the argument clearer: HBO charges not only for the content, but bundles it with one particular delivery medium. If that medium is unavailable to you, or unaffordable, you're out of luck. Unless, of course, you have broadband, and can BitTorrent.
So what can you do? As you might imagine from Derek's example, your options are pretty limited. Although you can find many shows and movies on services like Netflix, Hulu, Amazon, and iTunes, those services are often lacking in content (like "Game of Thrones") that is too difficult, expensive, or sometimes even impossible (e.g. if you live outside of the United States) to acquire.
Although you can encrypt and anonymize your BitTorrent traffic or subscribe to a Usenet provider that offers a connection via SSL to protect yourself when downloading anything from either service, you still have no legal right to download any copyrighted content without expressed permission.
For now there is little we can do to make this situation better other than encourage the film and television industries to regard piracy as competition. As iTunes has proven with music and cartoonist The Oatmeal has cleverly illustrated, when it's easier and affordable to use the legal route, that's the route most people will take.
Tolerated action: Mashups and other derivative works
Creating derivative works — the process of using copyrighted material to create something new — is illegal if you do not obtain permission from the rights holders. Nonetheless, this action is often tolerated because it often serves as a unique marketing tool for the content in use. Whether a derivative work will be tolerated or not is entirely unknown as rights holders have reacted both positively and negatively in many circumstances.
A popular example of a derivative work that has both been prosecuted and tolerated is the Downfall/Hitler Reacts meme. Despite the approval of the original film's director, the production company (Constantin Films) began serving DMCA takedown notices to YouTube for the parodies because they were seen as distasteful by one of the company heads. Many were re-uploaded to YouTube and other sites and Constantin Films gave up the pursuit after a few months. The derivative work was simply too popular to silence.
This situation is indicative of the problem you face when creating derivative works without permission. Because you are circumventing copyright law, you know you have the risk of your work being removed from the Internet. You would, ideally, obtain permission before posting a derivative work you created, but that course of action is often too difficult and too expensive for the average person. Professional and political activist Lawrence Lessig aligns many derivative works with quoting and believes preventing this action stifles creativity:
Both professionals, such as the band Girl Talk or the artist Candice Breitz, and amateurs, including thousands creating videos posted on YouTube, are finding themselves the target of overeager lawyers. Because their creativity captures or includes the creativity of others, the owners of the original creation are increasingly invoking copyright to stop the spread of this unauthorized speech. This new work builds upon the old by in effect "quoting" the old. But while writers with words have had the freedom to quote since time immemorial, "writers" with digital technology have not yet earned this right. Instead, the lawyers insist permission is required to include the protected work in anything new.
Though Lessig's hopes for the future of remixes and mashups are better for creativity, for now they are just hopes. That said, you're not forced into simply posting your work online and hoping for the best. There are a few things you can do to avoid those overeager lawyers. Derek Bambauer offers a few suggestions:
  1. Post to smaller, niche-sharing sites that don't automatically remove content that may contain (or appear to contain) copyrighted works.
  2. If you want to post to larger sites, mirror the content on smaller sites as well.
  3. Post to sites that use off-shore servers and are not subject to the DMCA.
Of course, creating a mashup or other kind of derivative work without expressed permission means you are breaking copyright law. If you profit from the work, you are absolutely putting yourself at risk. Although recent history has shown us that derivative works generally receive little more than a DMCA takedown notice, the risk is still present. Consider it heavily before you choose whether or not to proceed.
Illegal action: Removing copy protection
In general, the Digital Millenium Copyright Act(DMCA) prevents the removal of any copy protection methods employed by a media publisher. In July 2010,a few exceptions were made for various forms of media in specific circumstances. Many people took these new rules to mean you could now break copy protection schemes on legally obtained media and software. For example, many cheered on the right to rip a DVD for use on their portable media players and smartphones. The problem is that ripping a DVD for personal use still isn't permissible by law. Here are the actual exceptions:
  • You can rip a DVD to obtain a portion of its contents for educational purposes or criticism, governed by fair use.
  • You can jailbreak, root, or unlock your phone to run legally obtained software or to use it with a different carrier.
  • You can break video game encryption for security-testing purposes.
  • You can crack computer programs that require hardware dongles to run only if the dongles are obsolete or unobtainable.
  • You can use a computer-synthesized voice to read an e-book to you regardless of any restrictions imposed by that book or its publisher.
When it comes to reasonable personal use, the law really isn't on your side. The advantage you do have, in most cases, is anonymity. If you're breaking copy protection so you're able to use legally obtained media or software in the way that you want without sharing it, it's virtually impossible for anyone to find out. It's also very unlikely that you'd prosecuted for breaking copy protection solely for personal use because proving damages would be difficult and not worth the cost. For the most part, you're in the clear and really only have to worry if you find yourself in the highly unlikely circumstance of having your hard drive seized during a legal investigation.
There are really only two minor concerns you'll want to be aware of. The first relates to a decision in the case of RealNetworks v. DVD CCA, which decided the manufacturing of DVD ripping tools was illegal. Said the Electronic Frontier Foundation:
While it may well be fair use for an individual consumer to store abackup copy of a personally owned DVD on that individual's computer, a federal law has nonetheless made it illegal to manufacture or traffic in a device or tool that permits a consumer to make such copies.
This means there is some risk of DVD-ripping tools becoming unavailable. Nonetheless, this decision was made in 2009 and thus far there is no lack of available options. Your other concern may be your warranty, which is really only relevant when breaking protection schemes on smartphones. While you can do this legally, you're often going to void your warranty if you cause a problem that's clearly the result of the jailbreaking, rooting, or unlocking process. The bottom line is this: don't share files or software with copy protection you've removed and proceed with caution if you warranty is at risk. Keep those things in mind and it's unlikely you'll run into trouble.
Illegal action: Using commercial software you didn't pay for
Pirated software is illegal, and that's something most of us know and wouldn't refute. That said, there are circumstances where you may have a legitimate reason for pirating an app or two. Here are a few examples:
  • You want to try out an app before you buy it but there isn't an available demo (or the trial period is unreasonably short, such as the trial/refund availabiltiy period of 15 minutes offered by the Google Android Marketplace.)
  • You purchased a used computer that came with used software but you didn't receive all the licenses and need to reinstall the software.
  • You own the software but your copy protection dongle broke or you permanently lost your registration information.
  • The copy protection imposed on your legally obtained software is frustrating and prohibitive, so you use a pirated copy despite actually owning the legal software. (I'm looking at you, music production software.)
  • Someone gave you free software and you were led to believe it was legal to use but, in reality, it wasn't.
While you should do the right thing and support developers by paying for their software, if you have a legitimate reason to use pirated software for a limited time (or to correct a problem with your legally obtained copy) you should protect yourself so you're not grouped in with people who are stealing for the sake of stealing. Currently, this means eitherencrypting and anonymizing your BitTorrent traffic or using subscribing to a Usenet provider that offers a connection via SSL.
Although these routes are available to you, it's best to avoid piracy altogether. If you're considering software piracy because of the high cost of software, don't forget that there are lots of ways to get steep discounts. Ultimately there are few reasonable justifications for pirating software and the law will not be on your side.
What about everything else?
The above examples only scratch the surface of the various copyright issues you can run into on a daily basis, which leaves the question of "How do I communicate and share online without putting myself at risk?"
While there's currently no clear answer, Derek Bambauer suggests you ask yourself one simple question: "Does this feel wrong to me?" While the answer may not always guide you to a fully legal answer, as copyright law is currently comprised of so many gray areas, your own moral compass is often your most reliable guide.

Tuesday, January 7, 2014

Extra credit

If you have finished you can do another Prezi/PowerPoint .    However, you need to talk to me first about the subject and the source material.  

Monday, January 6, 2014

Prezi

Watch these videos to learn how to make a Prezi presentation.  You are going to make Prezi.   Make it cool and use pics and graphics.  Let's talk about topics you can use. 

Here is an example of a topic



Importance
Skills
   Speaking - Talking to others to convey information effectively.
   Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
   Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
   Coordination - Adjusting actions in relation to others' actions.
   Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.


Parameters.  

1. At least ten slides
2. 5 slides need to use graphics
3. Subject need to relate to the recording or music business.  
3. Copy and paste the information into a slide
4. If there are no graphics you need to find them on the internet
5. The topic needs to be about a topic we have covered in this class. 
6. You can make either a prezi or powerpoint.  Your choice. 
7. You will present your topic to the class


How to make a prezi

Todays Assignment